Create content only when something meaningful happens
If we remove the pressure of content having to be profound, if we only add the contraint of it being personal, we arrive at Urn's approach to content: small bits of usefulness.
Successful Newsletters/Blogs are Information Products
Useful information has a purpose, just like any other product.
To run a successful newsletter or blog requires a publishing strategy. You need to figure out what information is useful, create it on a schedule, and do it consistently.
That takes time; not something everyone has buckets of.
Urn is an Event-Based Information Product
Urn comes with a built-in publishing strategy.
We help you take the videos you watch, the books you read, small problems you encounter, and turn them into small, consumable emails. Urn provides the promise of short, authentic, event-based content to the reader; and to you, Urn provides the tools to quickly record these events while living a life.
You, quite fairly in our opinion, provide the life.
Writing without relying on writing skill
Our goal: Write anytime, write useful, and write for less than 3 minutes.
But ... but what if we wanted people to create interesting emails without depending on storytelling skills? Could we lower the barrier for creating fun emails?
Our solution: a narrative workflow for each event type.
Meaning, using a few questions, we help you produce emails with a strong narrative, in less than 3 minutes and with no help from AI.